DataTile Ltd.

Client Overview

DataTile Ltd., founded in 2012, is a global data platform provider specializing in the complete lifecycle of survey data processing. They provide various services, ranging from a pure analytics tool to a full-service company with smart, automated solutions for data visualization, dashboards, and reporting. They globally expand, including the Chinese market, with a strong focus on customer-centric, efficient, scalable, and cost-effective solutions.  

Client Problems

Before starting business operation in Odoo with the services from CandidRoot Solutions, DataTile Ltd. faced several critical challenges impacting their online presence and operational efficiency:

• Outdated and Non-Responsive Website: Before the start of a business website in Odoo, the older website was in WordPress, suffering from a lack of responsive design, leading to a poor user experience across different devices like Mobile, tablets, desktops, laptops, and iPhones. The layout was not consistent and the design was outdated so there is a need to migrate to a strong and modern platform.
• Lead Generation & Customer Engagement: In the old website, customers faced difficulties in converting website visitors into leads and there was no CRM system so it was difficult to make conversation, follow-ups, and engagement with customers. 
• Complex Subscription and Pricing Management: DataTile Ltd. provides a subscription-based model, tiered pricing structures, and progressive discount schemes to their customers. It is difficult to manage this type of complex sales configuration, aligning the billing cycle as per customer-specific financial years in their current system.  
• Website Functionality & Compliance Gaps: The old website has many functional issues like broken links, error pages, and inefficient cookie management which affect the user trust and compliance. 
• Limited Data Tracking and Analytics: A lack of strong integration with analytics tools like Google Analytics and Google Tag Manager (GTM) so there is a limitation in terms of monitoring performance, website traffic, user engagement & behavior, and decision-making.

Solutions Provided by CandidRoot Solutions

CandidRoot Solutions partnered with DataTile Ltd. to implement a comprehensive, multi-faceted solution, leveraging our expertise in Odoo ERP implementation and full-stack web development:

• Full-Stack Responsive Odoo Website Development: We have replicated their current WordPress website into Odoo and migrated their current online presence from WordPress to Odoo. There are multiple pages like Homepage, Platform Pages, Solution Pages, About Us, Contact Us, Pricing Page, Case Studies, and all legal pages with surety of fully responsive across all the devices, screen sizes with ratification in layout with satisfactory results for Android and iOS users. 
• 
  
• Streamlined Lead Generation & CRM Integration: We enhanced the "Contact Us" and "Try for Free" forms with robust validation and seamlessly integrated them directly with DataTile Ltd.'s Odoo CRM module. This automation ensures that all inquiries and demo requests instantly create leads, eliminating manual data entry and potential missed opportunities.
• 
  
• Real-time Customer Engagement via Odoo Live Chat: We implemented and configured Odoo Live Chat across the entire website, providing DataTile Ltd.'s visitors with instant support and a direct channel for communication. This also served as an additional avenue for capturing potential leads.
• Advanced Odoo Sales and Subscription Customization: Our team developed bespoke functionalities within Odoo's Sales and Subscription modules to manage DataTile Ltd.'s complex business logic:
• 
  
• • Tiered Pricing & Progressive Discounts: We engineered a system to apply progressive discounts based on product quantity and custom discount tables.
  • Custom Subscription Cycles: Enabled the setting of custom start dates for recurring orders and dynamic adjustment of end dates based on predefined planning.
  • Financial Year Alignment: Implemented logic to update customer invoice renewal dates by their specific financial year, providing greater billing accuracy and customer convenience.
  • Product-Level Discounting: Ensured discounts could be applied precisely at the product level based on configuration.
  • 
    
• Website Optimization & Compliance Enhancement: We addressed critical website functional gaps, including:
• 
  
• • Fixing all broken links and designing an intuitive custom 404 page.
  • Implementing smart logic for the "Try for Free" submit button, ensuring it was only active after privacy policy acceptance.
  • Optimizing cookie consent management directly within the Odoo framework.
  • We ensure the implementation of Google Tag Manager (GTM) and Google Analytics (GA4) script integration for comprehensive data collection of website visitors.
  • 
    
• Ongoing Support & Quality Assurance: We have provided continuous ongoing support with debugging various issues like iPhone image display, and layout inconsistencies with rigorous testing and verification on staging servers to ensure flawless deployment and client satisfaction in a production environment.

Business Smoothness After Odoo

The Odoo implementation by CandidRoot Solutions brought about a transformative impact on DataTile Ltd.'s operations and market presence:

• Enhanced User Experience (UI) and Brand Perception: Fully responsive, well-designed, and modern Websites always bring the best user engagement and satisfaction, thus strengthening the brand image as a modern & reliable provider.
• 
  
• Unified Digital Platform:  The successful switch from WordPress to Odoo Website gave a simple and connected place with important features like CRM, Sales, Quotation, Invoicing, and more for the client’s online presence along with main business activities. This improved overall efficiency and how data moves.
• 
  
• Automated and Efficient Lead-to-Opportunity Workflow: The seamless integration of Odoo Website forms with Live Chat with Odoo CRM reduces manual effort in Lead Management with faster response in terms of time and it increases the lead conversion rates. 
• 
  
• Simplified Complex Sales and Billing: Odoo Customization in Sales and Subscription modules allowed our customers to seamlessly manage complex pricing scenarios and different level discounts with different billing cycles which enhanced the operational accuracy and reduced the administrative workload.
• 
  
• Data-Driven Decision Making: Strong integration of GTM (Google Tag Manager) and Google Analytics provided DataTile Ltd. with real-time, in-depth insights into website traffic, user behavior, and marketing campaign effectiveness, enabling informed strategic decisions.
• 
  
• Operational Efficiency and Reduced Downtime: Improved operational efficiency, minimized technical disruptions, and maximized uptime for critical digital services after dealing with critical functionalities of the website and data centralization in Odoo.

Conclusion

The successful Odoo Website Development for DataTile Ltd. showcases the ability to deliver extensive, impactful, and technologically advanced digital solutions provided by CandidRoot Solutions. We have understood the unique challenges and applied our deep understanding of Odoo Customization and web development. We transformed their current website with user-friendly, highly responsive, high-performance using Odoo which delivers business growth and digital excellence to our clients.